

PROCESS & APPROACH



The campaign showcased Amsterdam designer Evan Lure, known for his unique denim designs. We developed the concept, filmed, edited, and released a promo video that captured his essence and resonated with the target audience.
Our approach focused on an authentic narrative, highlighting Lure’s creative process and style. Filming the designer in his element, we produced a video that reflected his work and lifestyle. The final product was strategically released on social media, boosting brand engagement for both Adidas and Footshop.
SERVICES
CONTENT PRODUCTION
CREATIVE DIRECTION
The campaign showcased Amsterdam designer Evan Lure, known for his unique denim designs. We developed the concept, filmed, edited, and released a promo video that captured his essence and resonated with the target audience.
Our approach focused on an authentic narrative, highlighting Lure’s creative process and style. Filming the designer in his element, we produced a video that reflected his work and lifestyle. The final product was strategically released on social media, boosting brand engagement for both Adidas and Footshop.










